Objective: The goal was to create a visual identity for Bella Blue, an apparel company with a focus on premium denim.
Concept: Bella Blue is a company that caters to the stylish, modern, and trendy woman. The logo needed to be feminine and edgy. The catalog needed to draw the buyer in with a bold vision that presented the denim in a dramatic, chic, and timeless way. A deep blue-gray with a thin, elegant white line is used to accent the lines in the logo and create a classic frame for the photography.