Objective: The goal was to create an eye-catching catalog that served the purpose to promote retail sales and to also provide a beautiful work that would capture the beauty of flowers through color and shape. The catalog was to also provide a "coffee table" book appeal.
Concept: Sunrise and Seeds is a company that sells quality flower seeds. I chose a geometric design to counterbalance the organic shapes of the flowers, with a collage look to provide a glimpse into the variety of flowers they offer to their customers. The design is also to bring their catalog and business into the modern world and capture the interest of a broader audience.